Purpose-built
You built vertical software because generic tools didn't fit your industry. So why does every equity option look the same? Roswell is purpose-built private equity for profitable, founder-owned software companies.
OUR APPROACH
The alternative
you were never offered
Roswell provides senior preferred equity to profitable, founder-owned software companies. No valuation is set. No board seat is taken. No change in ownership.
HOW WE INVEST
Founder-first
You keep running the business. We bring capital and operating support when you want it, and stay out of the way when you don't. Private equity benefits without the drawbacks.
Software specialists
We invest exclusively in vertical software businesses, backed by over a decade structuring capital for software companies at institutional scale.
Patient and selective
A small number of investments each year, by design. We look to back the highest-quality software companies: durable retention, efficient growth, advantaged by AI.
CAPITAL COMPARISON
Most private equity costs founders something they can't get back.
Ours doesn't.
| Roswell | Control equity | Minority equity | |
|---|---|---|---|
| Ownership taken at close | None | 51–100% | 10–30% |
| Governance at close | No board control | Full | Partial |
| Valuation set at close | No | Required | Required |
WHEN ROSWELL IS A FIT
“I want to take some money off the table, but I’m not ready to sell.”
A profitable business you built over years. Partial liquidity, without a new boss or a sale process.
“I see where to invest for growth, but I don’t want to give up equity to fund it.”
An AI build, a new product line, a market push. Growth capital without dilution or control loss.
“I need to buy out a partner, cleanly.”
Capital to fund a co-founder or early partner buyout, without handing control to whoever provides it.
“I talked to PE and growth funds. Every term sheet cost me equity, governance, or a valuation I'd regret.”
The capital you were looking for didn't exist. That's why we built Roswell.
Representative transaction types
REPRESENTATIVE TRANSACTION TYPES
What founders come to us for.
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Growth capital
Fund product development, market expansion, or a strategic investment without dilution.
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Partial liquidity
Take some chips off the table while retaining ownership and control.
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Leadership change
Fund a co-founder or partner buyout, or a transition in who runs the business.
INVESTMENT CRITERIA
Who We Partner With.
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Sector
Vertical enterprise application software; AI forward -
Scale
$5M+ of core ARR at entry; we scale with the business -
Profile
Growing; profitable or approaching profitability -
Ownership
Founder-owned, ready to keep building -
Geography
North America
Let's Start a Conversation
Let's Start a Conversation